International
1. Komal Anand and Sheena (2022) : "An Empirical Investigation on The Influence of Quality Factors Of AR-Based Mobile Apps and Its Role on Enhancing Satisfaction and Reuse Intention Behaviour", International Journal of Business Innovation and Research, (Scopus) (Accepted)
2.Sudheer Muhammed K.M and Sheena, (2022) : Brand Rejuvenation: The Effects of Hypothetical Brand Extensions on Existing Brands, International Journal of Social Ecology and Sustainable Development (IJSESD), (Scopus), DOI: 10.4018/IJSESD.301255
3. Goud, V.M., & Sheena, (2021). Exploring the nexus between internal branding and front-line employees’ performance in Indian public sector banks: serial mediation approach published in Vision: The Journal of Business Perspective, Sage publishers (indexed in ABS, ABDC, ESCI, Scopus) DOI: 10.1177/09722629211039348
4. V.Madhusudhan Goud and Sheena: Unraveling the relationship between internal branding and job outcomes: Front line employees perspective, Turkish Online Journal of Qualitative Inquiry (TOJQI), Volume 5, July 2021 : pp-3135- 3144 (Scopus)
5. Mahipalan M and Sheena: Examining the Role of Workplace Spirituality and Teacher Self-efficacy on Organizational Citizenship Behaviour of Secondary School Teachers: An Indian Scenario, Vision , Sage Publications ,Volume 23 (1), pp-80-90, 2019, Scopus Indexed.
6. Mahipalan M and Sheena: Workplace spirituality and subjective happiness among high school teachers: gratitude as a moderator , Explore: The Journal of Science and Healing, Elsevier Publications , Vol :15, Issue 2, March-April 2019, pp:107-114 , Scopus and SCIE Indexed
7. Manju Mahipalan and Sheena: Role of Workplace Spirituality and Employee Engagement in Determining Job Satisfaction among Secondary School Teachers, Journal of Management Research, Volume 18, Number 4 , October–December 2018, pp: 211-225. (ICI & ABDC-C Category).
8. Mahipalan M and Sheena: Mediating Effect of Engagement on Workplace Spirituality – Job Involvement Relationships: A Study among Generation Y Professionals, Asia-Pacific Journal of Management Research and Innovation, Sage Publications, March and June 2018, Vol 14/Nos 1 & 2 , pp : 1-9 (ICI & ABDC-C Category).
9. Mahipalan M and Sheena: Spirituality at work, OCBs and the moderating role of satisfaction among school teachers in India, Journal of Indian Academy of Applied Psychology, Jan 2019, Vol.45, No: 1, 64-74. (Scopus Indexed)
10. Mahipalan M and Sheena: "Workplace Spirituality, Psychological Well-being and Mediating Role of Subjective Stress: A Case of Secondary School Teachers in India”, International Journal of Ethics and Systems, Vol. 35, Issue 4, pp.725-739, Emerald Publications (Scopus Indexed, ABDC-C).(DOI:
https://doi.org/10.1108/IJOES-10-2018-0144)
11. Sudheer K.M and Sheena: Medical Tourists’ Travel Motivations and Concerns : Asian- African Journal of Economics and Econometrics; Vol 17 No:1, 2017 : 189-206, Scopus Publication, ABDC “C” Category.
12. Kamath U. and Sheena, Implication of Brand Communication Strategies in Private Engineering Colleges: IOSR Journal of Business and Management, Vol : 17 ; Issue 11 pp : 04-11.
13. Kamath U and Sheena, Implications of Brand communication strategies in Private Engineering colleges , International Journal of Economic Research, 14 (17), pp: 1-13, ISSN : 0972-9380, November 2017. (Scopus Indexed).
14. Sheena, Effective Governance in through quality in Healthcare organisations: An Empirical Study: International Journal of Economic Research, No.14 (2017) Issue No. :15 (2017) Part-3, pp : 271-278
15. Sheena and G.Naresh, “Do Brand Personalities make a difference to Consumers?”, Procedia-Social and Behavioural Sciences 37 (2012), ISSN: 1877-0428, pg:31-37
16.Sheena and G.Naresh, “Brand Success Redefined: An Analysis of the Interrelationships among various Brand Dimensions”, Psychology Research, Vol 2,No:1, January 2012 , ISSN: 2159-5542 (Print), ISSN: 2159-5550 (Online) pg:32-39
Book Chapters in Edited Books:
1. Sheena and G.Naresh, Orchids in the Wild”: An Investigation into Entrepreneurial Education Effectiveness and Tourism Development among Women SHGs, Entrepreneurship Education – Experiments with Curriculum, Pedagogy and target groups, ISBN No: 978-981-10-3318-6, pg: 305-324, Edited book published by Springer Publications, Published by Springer Nature, Singapore, 2017
2. Thomas . B and Sheena , Internationalisation of Incubatee SMEs : The Role of Government Supported Incubators, Transnational Entrepreneurship : Issues of SME Internationalisation in the Indian Context, Published by Springer Nature, 2018 , pg 341 -362, Entrepreneurship and Development in South Asia: Longitudinal Narratives , ISBN 978-981-10-6297-1 ISBN 978-981-10-6298-8 (eBook), DOI 10.1007/978-981-10-6298-8
National
1. Sheena and G.Naresh “Building Business with Brands : Effects of Brand Extension Decisions on Existing Brands”, Journal of Marketing Vistas , Vol 4. No. 2, July - December 2014, pp:1-7
2. Mahipalan .M and Sheena , Employee Engagement : A Literature Review, , OPUS : Organization People and Us, HR Journal, Volume 6,Issue 1 ISSN No: 0973-9866,Page No : 1-17 (ICI & Pro-questindexed)
3. Sheena , “Consumer attitude towards brand extensions – an integrative model from the Indian Perspective”, ICFAI Journal Of Brand Management, Vol VI Nos 3 & 4; ISSN:0972-9097; pg: 51- 62,2009
4. Sheena and Umesh , “A Comparative Study of Emotional Competency Dimensions among “Yuppies in the commercial capital of Kerala State, Cochin) in India”, Aatmbodh , Vol.VII .No.1, Spring, Vol VII- No.1; ISSN:0972-1398; pg:42-46,2010
5. Sheena and Umesh U. “The vanishing Sacred Groves (“Kavus”) in the ‘God’s own country’ and its ecological significance”, Atna: Journal of Tourism Studies, Vol V Dec issue; ISSN: 0975-3281, 2010
6. Sheena , Experiences and Challenges in empowering women through micro enterprises – A Case Study of Malappuram District in Kerala, Research Explorer,Vol 1, January-June 2012, ISSN : 2250-1940, Pg21-23
7. Sheena , “A Study Of Brand Awareness With Reference To Consumer Durables In The Rural Markets Of Vayanad, Kerala”, Global Research Review, Vol 1 No.1Dec 2011, ISSN:2250-2521 ,pg:161-168
8. Sheena , “An Insight into the Success of Brand Extensions – An Evaluation”, Journal Of Management and Science, Special Issue V, Marketing Challenges in the 21st Century, ISSN: 2249-1260, pg:45-54.
9. Sheena , “Ambush Marketing: An Undeserved Advantage”, Poseidon, Journal of Commerce, Management and Social Sciences, Vol. I, ISSN: 2319-6238, pg:180-185
10. Umesh and Sheena , “The Scenario of Global Healthcare Tourism: An Assessment of the performance of tourism contributors in God’s own country – Kerala state”, Poseidon, Journal of Commerce, Management and Social Sciences, Vol. II, ISSN: 2319-6238, pg:144 -151
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Associate Professor
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